Xiang Hailong 项海龙's profile

Authentic Tang 唐正宗

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唐正宗中秋礼盒从“月色”的概念出发,巧妙融入多彩中秋主题概念;画面中运用圆形打造“唐正宗”的特色品牌区域,通过唐朝建筑及色彩的微妙变化,带领人们在圆月的夜色中穿越回大唐盛世的唯美意境;
 
千百年年来从大唐到今日,同一颗圆月一直是沟通亲人相聚彼此思念的桥梁,在古代就有对月色的不同描述,如李白的《僧伽歌》:戒得长天秋月明,心如世上青莲色,《古朗月行》小时不识月,呼作白玉盘;又如《龙江竹之词》:月白似蓝蓝似青,等等对月色及心境的描述。
 
月色是很巧妙的一个点沟通了“唐正宗”酥饼的多彩特征以及节日主题,同轮明月、同片月光、透过光彩、梦回大唐!
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Starting from the concept of "moonlight", the concept of Mid-Autumn Festival is cleverly integrated; the image uses a circle to create the characteristic brand area of "Authentic Tang", and through the subtle changes of Tang Dynasty buildings and colors, it leads people to travel back to the aesthetics of the flourishing era of the Great Tang Dynasty in the night of the full moon. The Tang Dynasty;
 
For thousands of years from the Tang Dynasty to today, the same full moon has always been a bridge to communicate with loved ones to get together and miss each other, and there are descriptions of the different colors of the moon in ancient poems…Moonlight is a very clever point to communicate the colorful characteristics of "Authentic Tang" pastry and the theme of the festival, the same round of bright moon, the same piece of moonlight, through the light, dreaming back to the Great Tang!
 
Concept & Creative & Design: Xiang hailong
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Authentic Tang 唐正宗
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Authentic Tang 唐正宗

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